To capture Alessandro Michele’s latest designs, Gucci ventured the streets of Rome with Hardison, a crew of models and American street-style photographer Bruce Gilden, of Magnum Photos. It’s almost impossible to think it’s only been about five years since Alessandro Michele took the reigns of the heritage house. The world has changed and the industry has grown into a very different environment, partially due to Michele himself. But this collection, for Pre-Fall 2020, is a prime example of the direction we’re heading to. Without the need for constant reinvention, the next decade is steadily growing to be the best one yet – at least at Gucci.

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Location: Roma
Photographer: Bruce Gilden
Hair Stylist: Alex Brownsell
Make Up: Thomas De Kluyver

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